Tips & Ideas

The Marketing Case for why Businesses…

In our previous article, we discussed the different elements that influence a consumer to enter a promotion. These are the mechanic, the incentive, and the…

What Influences Consumers to enter Promotions

In today's business environment marketers are under more pressure than ever to achieve their organisation’s objectives. With so many channels and tactics to choose from,…

How to use Event Marketing to…

Ask any marketer what the most important marketing objective they need to deliver for their organisation, and up on top of the majority of lists…

How to Use Co-Marketing for Your…

When searching for new ways to market your next promotion it’s important to remember it’s not always about the flashy tech or latest trends. Sometimes…

Campaign Tracking: What it is &…

What is Campaign Tracking? The modern methodology of campaign tracking goes back to a company named Urchin Software Corporation, a data management company that was…