All posts in “Design”

rolls of blueprints

Perfect Planning: Before and After the Promotion

The success of a promotion in any industry depends on the implementation of some general strategies that are relevant in all corners of business. Here are a few vetted tips that you can use to help improve the viability of a promotional campaign.

 

Before the Promotion

Are you sending the right traffic to your promotion landing page? You must be sure that you are optimising your target audience by streamlining it directly at a single source. Believe it or not, this is the way to expand your reach. You can also employ a multitiered strategy by using Facebook Ads, a PPC campaign and an email campaign that will bolster your overall exposure if executed concurrently.
Make sure that your traffic is targeted; the wide net strategy is not viable in any market. The more precise you are in targeting your niche, the better your promotional campaign will be. Make sure that you find your first responders at their preferred location as well.

 

During the Promotion

You must set the key performance metrics that you are looking to fulfill so that you can properly direct your promotion when it is in its active stage. This will help you to strategise your concept, making it more appealing to the audience that will be most likely to act like you want to fulfill your business objective.
Your campaign should also take advice from your previous campaigns – there is no reason to overlook the lessons that you have already learned in the past. Finally, remember that one of the most effective ways to create a higher conversion rate is to choose an engaging incentive and mechanic. Pay attention to how your audience responds to your lead ins!

 

After the Promotion

Do your customers know exactly what you want them to do after the conversion action? Are the directions on your promotion clear? Continue to direct your customers after the initial conversion, and make sure they receive what they opted in for.

 

Also are you using social media or emails to continue to drive customer engagement after the active promotion is over? Target the most enthusiastic of your new converts and empower them to spread your brand like an informal PR team.

 

These tips will definitely give you a leg up for your next promotion. However, here at Peazie we have run a few campaigns in our time. To create the ultimate competition that delights your customers and brings a value there are a host of things you need to think about from creative and data-driven campaign concepts, administration and permits, design and building, to tracking and optimising. Peazie has a reputation for partnering with top brands in many industries for creating premium promotion campaigns. With over 250 clients on board, Peazie has experience across the board as well, ensuring that your promotional campaign is built on the successes of the past!

 

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How BIG is Mobile actually becoming?

At some point, we’ve all read, heard, or been told that mobile is going to be crucial to our digital strategies if it’s not already. In 2014/15, ComScore reported mobile access to the internet officially surpassed desktop. According to many sources, there are also more smartphones than there are people in the world.

 

It’s very exciting stuff, but if you’re not already on the mobile train it’s enough to send you into a blind panic. Is your audience on mobile? Should your website be “mobile first”? What if I’m not mobile ready? And the list of questions goes on.

 

The truth is, you should at least be ready for mobile as it can have a serious impact on many digital areas, not least of which is your SEO. But you also shouldn’t ditch the desktop just yet. So before you go on your mobile journey, here are a few ways to find out how important mobile is to your digital strategy.

 

How much of your audience is on mobile?

 

Many tend to make assumptions at this point. And people often resort to asking their existing customers, clients, friends and peers their digital behaviour. This is a great way to gather valuable feedback. But you forget those who haven’t converted. The people who are reaching your website and are dropping off, most likely due to a bad user-experience.

 

The only true way to know if your audience is on mobile is to look at your website analytics. We would recommend using Google Analytics, but any analytics program should be able to tell you if traffic comes from mobile, or desktop.

 

Should your website be “mobile first”?

 

“Mobile first” is not the best term, as it presents the idea of having to choose whether your digital content is for a mobile or desktop audience. As if there is no middle ground. The reality is you can, and should work for both. There is no reason why the information you present to your mobile audience can’t be presented to your desktop audience and vice versa. Be mobile ready, not mobile first.

 

And yes, regardless of how many visitors are coming from desktop or mobile, your website should be mobile ready.

 

Why should you be mobile ready?

 

If your website doesn’t offer a good user experience on mobile, it is being penalised by search engines. This, in turn, will damage your search ranking, and will likely hinder your online efforts. It’s as simple as that!

 

If you want to check how mobile friendly your website really is, use Google’s page speed analysis. It is an amazing tool, offering feedback on user experience and load speed while suggesting improvements that can impact SEO.
Mobile is big, and it’s getting exponentially bigger. So being mobile ready is less a question of if you should, and more a question of what’s stopping you!

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HTML Tips For Better Audience Engagement

 

HTML stands for hypertext markup language. However, aside from scoring you points in a pub quiz, that knowledge isn’t much help. So, in this article we’ll explain how to use HTML to increase audience engagement – way more useful!

 

What is HTML and what does it do?

HTML is a coding language used to structure information on a web page and add visual styling to some elements. The code is ‘wrapped’ around various parts of your page and that tells browsers to present that information in a certain way. That might mean changing the font style or creating bullet points to make your page easier to read.

Each ‘element’ of code consists of an opening and closing tag to tell a browser when to start applying that style and when to stop. Opening tags look <like this> and closing tags look </like this>. It’s as easy as that!

It can also be used to direct Google to relevant search phrases on your page.

 

How can HTML increase audience engagement?

In terms of adding visual styling to a page, HTML can help keep people on your page by making the information easy to digest. You can do this by:

  • Using clear titles to break up the page to signpost users to the part of the page they want to read
  • Using bullet points and tables for snapshots of information
  • Adding internal links to keep users on your site
  • Making certain important words or short phrases Bold (don’t over do this though)

 

As we’ve already mentioned, HTML can help your pages be found by Google (search engine optimization – SEO). You can read more about this on our post about What to know about SEO but in brief, you can:

  • Use headings to highlight important search phrases
  • Include images and label them with phrases relevant to your content

 

Which bits of HTML should I know?

HTML can get a bit complex. Plus, it’s often used alongside other coding language such as CSS and java script to produce very pretty, interactive sites. However, here are a few essentials to get you started.

 

Heading tags – these are used to give your page a title and subtitles and apply a font that makes them stand out from normal text.

 

Paragraph tags – these are used to contain normal text and break up your text into, well, paragraphs.

 

Bullet points – these are great for displaying quick facts or stats and are really easy to code. You can create normal bullet points or numbered bullet points.

 

Underlining, bolding and italics – use these within your paragraphs to pick out important bits of text.

 

If you want to have a go with these HTML elements, visit codepen and try them for yourselves!

Top 4 Design Resources - Tips & Ideas

Top 4 Design Resources For Digital Marketing

We understand that sometimes its all about how you look. We also understand that marketers don’t always have the time or the resources to produce something visually stunning. Before you open up Paint, check out these great design resources.

 

1. FLATICON

By the beard of Zeus, that’s A LOT of iconsFLATICON’s enormous database of wonderfully designed icons is useful for any situation. We suggest having a look at their ‘Social’ category. Here’s a tip for you, if you ever need to save on some precious space why not replace a link to your Facebook page with an icon. That way you’ll save up on some space on your blog or EDM for more content. Setting up an account takes only but a few minutes so you can immediately start picking which icons you’ll be needing.

 

2. CANVA

We’ve spoken plenty of times on on how awesome CANVA is to those artistically-inclined. You can go HERE to get a rundown on its basic capabilities and what it means to marketers. Dont miss their newest feature, Infographic Designer. With CANVA’s easy to use tools along with its newest infographic designer, I don’t see why you won’t be producing awesome infographics for all to see. Start creating something fancy that’ll make your fourth grade art teacher proud.

 

3. FREEPIK

FREEPIK is another library full of graphic resources. Not only do they provide a fully fledged stock image library but they also have numerous design templates for just about any type of website. Take a look at their website templates and marvel at some of the strikingly designed templates that can really give some extra flair to your website.

 

4. UNSPLASH

UNSPLASH is unlike most stock image libraries out there. The photography feels more personal and intimate. It’s user submitted high resolution photography photos and its nothing short of beautiful. All of the images are wonderfully shot and vary from picturesque landscapes to the occasional portrait. Useful when you’re in need of a backdrop or a photo to accompany a post. It’s awe inspiring photography may be that one attention grabbing element needed to really captivate your audience.

 

Its good to know that if your ever in a bind these design resources can be a lifesaver. While these resources and tools won’t ever replace a fully fledge graphic artist, its nice to know theres plenty of resources to help out, even just a little bit.