The digital marketing landscape is constantly evolving. So much so, it often feels like as soon as you start making progress with one area, a new one shows up.
So if you’ve ever felt pressured and stressed by the sheer speed that Digital Marketing changes, don’t worry, you’re not alone. In fact according to AdWeek, 80% of us feel like we’re “Overloaded and Understaffed” – though that same number also love their work! We’re a strange breed after all!
Although the landscape is unstable, focusing on a few key areas can help you find your way through, and make the digital marketing world a lot easier to deal with. Here are our top 4 top tips to guide you through the digital marketing landscape.
1. Be authentic
We seem to spend a lot of time talking about the importance of authenticity when it comes to branding and marketing, though many brands and small businesses seem to have this notion that ‘authenticity’ and having a voice only applies to individuals. It doesn’t. Particularly in today’s marketing landscape.
People buy from real people. As a brand, being real and authentic is as simple as having a voice, having an opinion, and acting in ways people expect your brand to act. In ways that align with, and reinforce your brand purpose, vision and values.
2. Value > Promo
Believe it or not, nobody likes being ‘sold’ to. In fact, according to Michael Brenner, CEO, Marketing Insider Group and Author of The Content Formula,“Straight promotional content simply doesn’t work. We ignore it and have become amazing filters of any content that is trying to sell us something.”
Offering valuable, actionable advice and tailored promotional content not only helps build trust in your brand, but it also positions you as a thought leader in your space.
3. Engage to boost engagement
Interactions and engagement are some of the most commonly tracked KPIs in digital marketing, covering everything from engagement on social media, or comments on blog posts, to message and email replies.
If you struggle to drive engagement through digital marketing, try engaging with your fans and followers. Share, like and comment on their posts. Add your voice and opinion and be present in their conversations. Nothing drives engagement like engagement!
4. Engage and reward communities
Arguably the most important aspect of modern digital marketing is community engagement. It doesn’t matter how amazing your product is, without an engaged community you are doomed to failure.
One of the biggest failures when it comes to community engagement boils down to simple recognition. Engage with your active community, reward the ambassadors and active members, and recognise the energy they place into your brand.