At some point, we’ve all read, heard, or been told that mobile is going to be crucial to our digital strategies if it’s not already. In 2014/15, ComScore reported mobile access to the internet officially surpassed desktop. According to many sources, there are also more smartphones than there are people in the world.
It’s very exciting stuff, but if you’re not already on the mobile train it’s enough to send you into a blind panic. Is your audience on mobile? Should your website be “mobile first”? What if I’m not mobile ready? And the list of questions goes on.
The truth is, you should at least be ready for mobile as it can have a serious impact on many digital areas, not least of which is your SEO. But you also shouldn’t ditch the desktop just yet. So before you go on your mobile journey, here are a few ways to find out how important mobile is to your digital strategy.
How much of your audience is on mobile?
Many tend to make assumptions at this point. And people often resort to asking their existing customers, clients, friends and peers their digital behaviour. This is a great way to gather valuable feedback. But you forget those who haven’t converted. The people who are reaching your website and are dropping off, most likely due to a bad user-experience.
The only true way to know if your audience is on mobile is to look at your website analytics. We would recommend using Google Analytics, but any analytics program should be able to tell you if traffic comes from mobile, or desktop.
Should your website be “mobile first”?
“Mobile first” is not the best term, as it presents the idea of having to choose whether your digital content is for a mobile or desktop audience. As if there is no middle ground. The reality is you can, and should work for both. There is no reason why the information you present to your mobile audience can’t be presented to your desktop audience and vice versa. Be mobile ready, not mobile first.
And yes, regardless of how many visitors are coming from desktop or mobile, your website should be mobile ready.
Why should you be mobile ready?
If your website doesn’t offer a good user experience on mobile, it is being penalised by search engines. This, in turn, will damage your search ranking, and will likely hinder your online efforts. It’s as simple as that!
If you want to check how mobile friendly your website really is, use Google’s page speed analysis. It is an amazing tool, offering feedback on user experience and load speed while suggesting improvements that can impact SEO.
Mobile is big, and it’s getting exponentially bigger. So being mobile ready is less a question of if you should, and more a question of what’s stopping you!