There are heaps of competition mechanics that can make your campaign deliver amazing results. Visual content is 40X more likely to get shared on social media than any other content. So it makes sense that you’d want to hop on board and run your first image upload competition and boost brand engagement.
If you’ve never run an image upload competition before, it can be difficult to know what to expect. How will you know if you’ve succeeded? What is the right metric to track? And most importantly, will it meet your campaign objectives?
So here is the lowdown on image upload competitions, to get you started off on the right foot.
Image Upload Competitions – to show or not to show?
If you’re looking to engage your fans, and generate heaps of amazing visual content around your brand, image upload competitions are perfect.
The standard image upload competition is, more often than not, reliant on a skill or entertainment factor. Sure, you might get some chancers in there, but you’ll also generate visually stunning, shareable content, that can significantly boost brand engagement. What’s more, as the entries are ‘skill based’ instead of an instant win, or random draw competition mechanic, there is no requirement for a legal permit.
Image upload competitions are also perfect for nurturing, engaging and re-engaging your customer community. In particular, competitions with a gallery of entries can be a great way to narrow your entry pool to people who are already engaged with your brand, or have been engaged in the past. If you value depth over width, image upload competitions are a great way to identify and drive entries from those who are are highly engaged with your brand.
But if your objective is not depth, and you are hoping to generate leads, image upload competitions are probably not the right call. Chances are you could increase your conversion rate by 4x by swapping your image upload mechanic for an instant win.
Rewarding this natural sharing behaviour helps you cast a wider net. Sure, campaign reach is by no means the decisive metric. But having a bigger pool to fish from can have a significant positive impact on the number of conversions your campaign yields.
Over to you!