AFL Players Association

Objective

The AFL Players Association wanted to boost Customer Engagement with a unique, custom competition.

Mechanic

The AFL Players Association used a custom built mechanic which enabled users to build ther ideal team of 22 players under the age of 22. Users selected their squads and if their team matched the expert’s team, they would go in the draw to win the major prize.

Results

  • 5,000 unique entries
  • 32,000 website hits
  • 26% conversion