Audi

Objective

To celebrate Chinese New Year, Audi developed a targeted campaign to drive Customer Engagement in order to promote their new models.

Mechanic

The Mechanic used was Image Upload where Audi customers were asked to show their favourite Audi memory. Images were posted online into the Audi community.

Results

  • In excess of 1500 unique visitors.
  • 200+ Unique Entries
  • Achieved benchmark conversion rate & customer engagement target