Caltex had two key objectives for this campaign. Database Growth was key but it was also important to differentiate from the competition.


Purchase to enter the major prize which was an incredible lifetime of free fuel. To keep engagement high, 100 x $100 fuel cards were awarded daily. Purchase $20 fuel, then head to to enter your details. Customers could enter every time they filled up, with their receipt.


  • 552,000 successful entries over the period of the competition
  • 722,000 website hits – over half million views