L’Oreal’s primary objective was to drive Database Growth and Engage their existing customer set.
The campaign used a Game of Chance Mechanic whereby entrants would enter their details for their chance to win one of 5 major prizes – free haircuts for a year at the salon on their choice. L’Oreal and Peazie landed on this Mechanic following a review of their past competition data. In addition to the first method of entry, a second entry was enabled if an entrant shared the competition via Social Media.
- On page conversion reached over 50.44%… for anyone that knows about conversion rates this result is amazing.
- Social Referral converted at a higher rate with the click through referral converting at 60.44%
- Paid traffic also contributed to 18% of total traffic