To acquire leads for the Fox Sports database and promote fan engagement.
This campaign used a high-engagement mechanic to deliver quality leads for the Fox Sports database. Users were asked to select their Mid-Year All-Australian AFL side out of a lineup of 40 players, using a series of selector tools on a football field. Users could then share their team with other users and all teams were displayed in a UGC gallery.
This campaign leveraged the owned assets of Fox Sports (primarily website and broadcast) to drive a 30% conversion rate across the campaign period, delivering almost 3,000 unique leads for the database and tens of thousands of impressions online.
Check out the fan voted All-Australian mid year team HERE !