Future Super

Objective

Generate qualified leads for FutureSuper, Australia’s first fossil fuel free superannuation fund at a sponsored industry event. The additional challenge in this case was to capitalise on the less-tangible incentives to share (namely, the power of a collective working towards a common goal) in order to spread the reach beyond those attending the event.

Mechanic

Short essay competition with real-time goal tracking. Users are asked to pledge to divest in 50 words or less, and as they enter, their data is added to the landing page which tracks the total impact of the cohort. The goal is greater than the number of event attendees, meaning users will have to share in order to achieve it.

Results

  • Stay tuned.