H2Coco’s primary objectove was to grow their Customer Database as well as boosting Brand Awareness
H2Coco focused on a Game of Chance Mechanic. Customers who purchased an H2Coco product in store were asked to head online to enter a competition via a custom landing page to win the Ultimate Sydney Experience.
- H2Coco received over 4,000 web hits per day for the duration of the competition.
- Campaign engagement was exceeded pre-set benchmarks