Harris Scarfe

Objective

Qualified database growth, promotion of Harris Scarfe’s Giant Easter Sale

Mechanic

To drive engagement with the brand and promote the offers available as part of the Giant Easter Sale, users were prompted to ‘Hunt’ for their favourite Easter bargain to go in the draw to win the product PLUS a $200 Harris Scarfe Gift Card. Upon submission, entrants could share the competition for an extra entry, effectively doubling their chance to win.

Results

Through this campaign, Harris Scarfe was able to gather over 6,000¬†brand new¬†leads for their database from social whilst gathering segmentable data on their users. Using the ‘share for extra entry’ mechanic, the campaign generated an extra 8% conversions without any extra media spend.