Mink Pink

Objective

Mink Pink’s primary objective was Database Growth and boosting Social Media Engagement during the lead up to Christmas.

Mechanic

The Mechanic used for Mink Pink’s Christmas campaign was a simple Instant Win with new prizes being announced daily including shoes, sunglasses, clothing and make-up. Customers entered via a custom landing page that was successfully distributed via their strong social presence. Without any media spend, Mink Pink drove over 6,000 entries from Social Media alone. Data analysis led to using smaller prize / dollar value which drove much higher on page conversion

Results

  • Over the month long period, Mink Pink saw over 11,500 views
  • On page conversion reached 56.29% smashing industry benchmarks
  • Mink pick achieved all pre campaign targets