MJ Bale’s objective for this campiagn was drive qualified database growth
In order to drive the best conversion, MJ Bale used a low-barrier, multiple-incentive game of chance for this campaign. Our data shows that offering multiple incentives increases conversion significantly against campaigns that offer only one large incentive. To drive extra (free) reach for the campaign on a limited spend, we offered the user TWO extra entries if they shared the competition.
- 60% conversion rate for the entire entry period
- 1700 new database acquisitions
- 7% of entries came via the ‘Share for TWO extra entries’ mechanic