Pancake Parlour

Objective

To drive traffic into Pancake Parlour restaurants whilst being able to track the ROI on spend, right through from Facebook ad click to POS.

Mechanic

Unique retail redemption of a FREE short stack at ANY Pancake Parlour restaurant, to celebrate the start of the AFL season and drive traffic into restaurants.

Results

This campaign exploded online and registered almost 2,500 entries in 24 hours. The conversion rate stayed steady at 55% for the entire campaign, which drew over 12,000 entries for the Pancake Parlour database. The Pancake Parlour had over 5,000 redemptions in-restaurant throughout the campaign, translating to a spike in foot traffic and sales.