To gather qualified leads for the database (i.e. with an interest in fashion) by promoting the upcoming film ‘First Monday in May’ to Sass & Bide’s Facebook audience.
To get the best possible results within a short timeframe, Peazie employed a game of chance mechanic with multiple incentives to maximise conversion. The incentive was 10 x double passes to see the film, offering a soft incentive to share the competition with at least one other person.
Even with a limited media spend and a very limited timeframe, this campaign delivered over 1200 visitors on-page with a conversion rate of 37% for the duration of the campaign.