Tyrepower’s objective was to acquire new database members and engage their existing social audience
Entrants could click-to-win on Craig Lowndes’ helmet to go in the draw to win a hot lap with Craig! Plus there were 10 x $20 iTunes vouchers were up for grabs!
- 2,400 Unique Entries
- 51% Conversion Rate
- 20% Referral Rate (from shared entries)