Tyrepower

Objective

Tyrepower’s objective was to acquire new database members and engage their existing social audience

Mechanic

Entrants could click-to-win on Craig Lowndes’ helmet to go in the draw to win a hot lap with Craig! Plus there were 10 x $20 iTunes vouchers were up for grabs!

Results

  • 2,400 Unique Entries
  • 51% Conversion Rate
  • 20% Referral Rate (from shared entries)