All posts in “Traffic”

rolls of blueprints

Perfect Planning: Before and After the Promotion

The success of a promotion in any industry depends on the implementation of some general strategies that are relevant in all corners of business. Here are a few vetted tips that you can use to help improve the viability of a promotional campaign.


Before the Promotion

Are you sending the right traffic to your promotion landing page? You must be sure that you are optimising your target audience by streamlining it directly at a single source. Believe it or not, this is the way to expand your reach. You can also employ a multitiered strategy by using Facebook Ads, a PPC campaign and an email campaign that will bolster your overall exposure if executed concurrently.
Make sure that your traffic is targeted; the wide net strategy is not viable in any market. The more precise you are in targeting your niche, the better your promotional campaign will be. Make sure that you find your first responders at their preferred location as well.


During the Promotion

You must set the key performance metrics that you are looking to fulfill so that you can properly direct your promotion when it is in its active stage. This will help you to strategise your concept, making it more appealing to the audience that will be most likely to act like you want to fulfill your business objective.
Your campaign should also take advice from your previous campaigns – there is no reason to overlook the lessons that you have already learned in the past. Finally, remember that one of the most effective ways to create a higher conversion rate is to choose an engaging incentive and mechanic. Pay attention to how your audience responds to your lead ins!


After the Promotion

Do your customers know exactly what you want them to do after the conversion action? Are the directions on your promotion clear? Continue to direct your customers after the initial conversion, and make sure they receive what they opted in for.


Also are you using social media or emails to continue to drive customer engagement after the active promotion is over? Target the most enthusiastic of your new converts and empower them to spread your brand like an informal PR team.


These tips will definitely give you a leg up for your next promotion. However, here at Peazie we have run a few campaigns in our time. To create the ultimate competition that delights your customers and brings a value there are a host of things you need to think about from creative and data-driven campaign concepts, administration and permits, design and building, to tracking and optimising. Peazie has a reputation for partnering with top brands in many industries for creating premium promotion campaigns. With over 250 clients on board, Peazie has experience across the board as well, ensuring that your promotional campaign is built on the successes of the past!


Compass on spreadsheet

Campaign Tracking: What it is & How to use it

What is Campaign Tracking?

The modern methodology of campaign tracking goes back to a company named Urchin Software Corporation, a data management company that was acquired by Google in the year 2005. Urchin created the standard known as the UTM, or the Urchin tracking module. This tracking module sets today’s standard for campaign tracking, which is the organization of relevant data that comes from your social media pages and other promotional efforts.

Campaign tracking can take on any form that you wish depending on the key performance metrics that you set. If you are looking for the answer for how to increase company revenue, you will track a particular set of data. If your goal is conversions or impressions, the campaign of data that you track will be different.

Basically, you are putting eyes on the money that marketing says that you should spend. R&D and IT might have a point – those guys DO get carte blanche to say anything they want. No more! The data never lies.


How Do You Use Campaign Tracking?

Use campaign tracking to quantify your assumptions about how your key performance metrics are being met or not met. For instance, if you are trying to find out which social media network deserves more of your marketing dollars over the new quarter, then you should probably determine the network that drives the most traffic to your landing page. The secret is to focus your efforts on the data that is most relevant to the goal that you are trying to achieve.

Use tracking for bragging rights. If your marketing guys get into a friendly competition about who gives the best predictive analysis reports, bet on the next data tracking campaign – loser has to set up every report in Excel for the next month!


Why Use Campaign Tracking?

Not only does campaign tracking give you a benchmark for future predictions that are based in data, but you also give yourself a more effective platform on which to move in your current business efforts. When you are trying to sell a business, your tracking will come into question. Investors are just as interested in how you gather your data as they are in the data itself. Each channel that you are comparing can have its ROI tracked, so you can compare apples to apples for whatever metric you are trying to find.

Tracking solves arguments. Forget about office politics – take it to the spreadsheets. Data will shorten the time that your people spend talking about empty strategy and move people towards a singular goal, one that is agreed upon by the dispassionate computer. Save the emotions for the happy hour bar!


When Should You Use Campaign Tracking?

In short, use tracking whenever you can. It always costs a company less to analyse data than it does to play trial and error with marketing and development strategies. “A stitch in time saves nine,” as Aesop might say, meaning that “an ounce of preparation is worth a pound of cure.” Yes, it is bad form to define one pithy, taboo quote with another pithy, taboo quote, but you get the point.

Peazie is fast becoming an industry choice for promotional campaigns because of its ability to quantify analysis through quality campaign tracking. We organise campaign tracking for each promotion and competition we create. We manage the campaigns from end-to-end and advise how to optimise your traffic during the campaign to ensure the best quality leads, and highest amount of leads.    


Pretty woman at home

Drive Traffic With A Small Budget

Driving traffic to your campaigns can often present a bit of a hurdle for many marketers out there. Come to think of it, can anyone recall a time when marketers haven’t faced significant uphill struggles while coping with small budgets?


But traffic isn’t everything, and we can overcome this hurdle. It’s something we’ve learned to deal with. Underfunding is almost always an issue and marketers are often the first team to be faced with cutbacks. After all, all modern marketing teams just sit on Facebook, send a few emails, give away a couple of awesome prizes, or throw events, right?


It’s unfortunate that marketing is consistently misunderstood, as it is so vital to growing a business.


Thankfully, recent trends show marketing teams are starting to get more traction, as a whopping 77% of businesses are set to increase their marketing budget in 2016.


However, if you’re not one of the lucky 77%, here are a few ways you can drive traffic to your campaigns even with a small budget!


Share fresh content


Creating and sharing fresh, exciting and valuable content regularly is a great way to drive traffic to both your blog and your campaigns.


Say something unique, engaging and shareable. Stay away from the aged thoughts and opinions that you and everyone else has already read time and time again.


Find a new, valuable position that is authentic and real for your brand. Give your audience a reason to engage.


Leverage your email list


Email might seem like an outdated tool with the advent of social media, but it offers a tremendous opportunity to nurture relationships.


Offering valuable content through regular contact with your email list can help nurture and build your community while encouraging them to visit your blogs and campaigns. It is an exceptional avenue for communication, providing you are not simply sending out spam.


With platforms like mailchimp, you can gain valuable insights into how your email marketing performs also. Information such as open rates, click rates, and even unsubscribe rates all gives you greater knowledge on whether what you are doing is working or not.


Activate your community


Over the past few years, social media has exploded. It has fundamentally changed how we communicate as a society and has levelled the playing field. Your social community is now the most powerful free resource for your brand, and many brands under-capitalise on this.

Whether you know it or not, your community exists on social media in some form. Find them, and engage with them. Craft relationships (built on value) with the most engaged people in your social circles. Find ways to show your active community that you care about what they think. Seek their opinion, and find ways to help them succeed.


In return, don’t be afraid to ask for your communities help through the occasional call-to-action. The most effective ways to drive traffic with a small budget revolve around your community. Go out of your way to provide exceptional value for valued members of your community and build substantial brand trust.
You’d be surprised how many people genuinely appreciate recognition for their support, and would be willing to help you in return.