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  • How to use Event Marketing to Explode your Lead Generation results

    Ask any marketer what the most important marketing objective they need to deliver for their organisation, and up on top of the majority of lists would be effective Lead Generation.…

  • How to Use Co-Marketing for Your Next Promotion

    When searching for new ways to market your next promotion it’s important to remember it’s not always about the flashy tech or latest trends. Sometimes it's the strategic partnerships you…

  • Perfect Planning: Before and After the Promotion

    The success of a promotion in any industry depends on the implementation of some general strategies that are relevant in all corners of business. Here are a few vetted tips…

  • Campaign Tracking: What it is & How to use it

    What is Campaign Tracking? The modern methodology of campaign tracking goes back to a company named Urchin Software Corporation, a data management company that was acquired by Google in the…

  • 4 Classic Ways to Use Customer Data

    Here at Peazie, we’re a big bunch of data nerds - we LOVE it. We use insights from the data we have collected from running thousands of campaigns to continuously…

  • 4 Ways to Supercharge your Startup Marketing

    For startups, finding budget friendly ways to supercharge your marketing strategy is crucial. Very few startups have the luxury of a big budget, and navigating the minefield of marketing buzzwords…

  • Inbound vs. Outbound Marketing: Pro's and Con's

    The debate of Inbound vs. Outbound marketing has become increasingly one-sided over the past few years. Many marketers across the globe have all but jumped ship on the traditions of…

  • Media Purchase: Part of your Branding Strategy or Only for Specific Campaigns?

    When it comes to your campaigns, having the right media buying strategy is crucial to your campaign’s success. And understanding your conversion is crucial to setting the right strategy. Yet,…

  • Top 4 Extinct Marketing Tactics

    As marketers, we are forward thinking and fickle creatures. Always quick to jump into something new, and throw the old tactics out the door. Over the past decade, we’ve seen…

  • Marketing Automation.. What's The Deal?

    Marketing automation is one of the most misunderstood elements of the modern marketing world. Partly due to it being such a wide-ranging topic, and partly because it’s quite a difficult…

  • How BIG is Mobile actually becoming?

    At some point, we’ve all read, heard, or been told that mobile is going to be crucial to our digital strategies if it’s not already. In 2014/15, ComScore reported mobile…

  • What's A Good ROI?

    Whenever we are asked to illustrate the success of marketing campaigns, we are often met with the fear inducing acronym, ROI.   Return-on-investment (ROI) is commonly used in business terms…

  • Connecting Online To Offline In-Store

    With the number of smartphone users forecast to reach 2.08 billion by the end of 2016, it’s no surprise that almost everything digital has become trackable; From a “like” on…

  • Top 4 Analytics For Competitions

    As marketers, few things are as important to us as actionable data. Data influences major campaign and strategy decisions. So if you're approaching your next campaign, you'll no doubt be…

  • Should You Be Focusing On Shareability?

    The term “shareability” refers to a highly shareable piece of content, a message, or any form of information. The exponential nature of shareability, brings up thoughts of viral marketing.  …

  • Why All The Competitions?

    By our very nature, humans are wired to be competitive. Competition is in almost every aspect of our lives, from sports and business, through to dating.   We’re surrounded by…

  • The SME Digital Health Check

    According to Redshift Research, a terrifying number of small businesses have yet to embrace digital marketing. Nearly 60% of small businesses don’t even have a website. Feeling their business is…

  • Why Image Upload Competitions?

    There are heaps of competition mechanics that can make your campaign deliver amazing results. Visual content is 40X more likely to get shared on social media than any other content.…

  • 4 Reasons A/B Testing Is Super Important

    When it comes to optimising and validating your marketing campaigns, few things are as effective and overlooked as A/B testing. It’s the unsung hero of conversion rate optimisation. At it’s…

  • Digital Marketing - Our Top Tips

    The digital marketing landscape is constantly evolving. So much so, it often feels like as soon as you start making progress with one area, a new one shows up. So…

  • Top 4 Design Resources For Digital Marketing

    We understand that sometimes its all about how you look. We also understand that marketers don’t always have the time or the resources to produce something visually stunning. Before you…