Even though you’ve been saying it for years, your boss is finally cottoning on to the fact that Facebook likes aren’t the goldmine of ‘owned media’ they were in 2010. In order to drive useful ROI, you now need to be getting more out of your audience than the once-useful blue thumbs-up.
Here at Peazie we’re experts in finding the right mechanic to convert your vanity metrics into tangible data. We’ve got thousands of campaigns worth of conversion data to help build competitions and promotions specifically-designed to incentivise your social audience to drop their details. This allows you to build a more detailed customer profile as well as re-market using cost-effective measures such as email.
Suddenly talking to your “fans” doesn’t feel so much like shouting into an empty void. The dream, right?