Using personalization to reward and acquire customers
Peazie created a visually compelling ‘design your own lunchbox’ campaign that consumers were directed to via an on-pack promotion.
Anyone could design a lunchbox, but only those who uploaded proof of purchasing 2 blocks of cheese were able to go through the payment gateway to pay postage to receive their free personalised lunch box.
Each of the entries were uploaded into a moderated gallery, meaning only designs appropriate to the Bega Cheese brand were showcased and ultimately printed.
