Leveraging a Fox Sports media package to capture opt-in leads for their advertiser
Fox approached Peazie will the task of using their media assets to capture opt-in leads for an important client; CUA.
Peazie created a ‘Big Splash’ promotional campaign which gave entrants the chance to win an ‘Ultimate Summer Experience for four’. The prize included return flights, accommodation and VIP seating at the CUA Pool Deck for a Brisbane Heat game.
The microsite incentivised entrants to not only enter their own details, but share the promotion with their friends; offering an extra entry if they successful recruited in additional entrants. This mechanic was responsible for almost 10% of the total competition entries, and meant the CUA brand message was being shared amongst friends.
Traffic was driven to the promotion via Fox Sports articles, display ads (across both the client and publisher assets), paid and organic social. Over the five week campaign duration we were able to track traffic, conversions and share actions by channel, working with Fox Sports to optimise the placements, ensuring the promotion converted as many opt-in leads as possible.