Raising brand awareness through interactivity
Peazie created a slick and beautiful looking promotional site that let customers build their own pancake.
The winning design would have their pancake entry added to the Pancake Parlour’s menu, as well as receive year’s worth of pancakes. Aside from the major prize, also up for grabs were 50 ‘instant win’ prizes for entrants, creating a compelling reason for consumers to take part.
Each of the entries were uploaded into our moderated gallery, meaning only content in-line with Pancake Parlour’s family friendly tone was shared and voted on.